Fleet expertise. AI that gets to work.
Built by industry-leading fleet professionals. Powered by AI. Focused on people.
MissionDuty brings fleet management and intelligent AI agents together to automate everyday administration, reduce overheads and give your team more time for people, safety and operational performance.
£1 per vehicle, per month. Founding price, locked for three years, for our first 1,000 vehicles.
Less admin. Lower costs. More time for what matters.
Why we built this
Our mission
To serve the fleet industry by making intelligent fleet management simple, accessible and affordable.
We exist to remove the administrative burden of running a fleet; helping teams work more efficiently, make better decisions and focus on keeping people safe and vehicles moving.
We know fleet management because we have lived it.
We have experienced the pressures, the complexity and the frustrations of the systems meant to make the job easier. Too much manual input. Too much time chasing information. Too little time for the people and decisions that matter.
So we built MissionDuty: an AI-powered fleet management system with integrated agents designed to carry out routine tasks and reduce the need for manual administration.
Our ambition is to automate as much everyday fleet administration as possible, helping customers reduce overheads while giving their people more time to support colleagues, improve safety and run effective operations. The decisions, and the accountability, stay with you.
We believe advanced technology should be easy to use and affordable. That is why our founding price is £1 per vehicle, per month, locked for three years for our first 1,000 vehicles, with straightforward standard pricing after that.
Who we are
MissionDuty brings together two founders with complementary expertise and a shared belief that fleet teams deserve better.
Both hold the International Transport Manager CPC qualification. One is a Head of Fleet responsible for one of the UK’s largest and most complex fleets. The other began his career on the graduate scheme of the UK’s largest fleet before specialising in cyber security and artificial intelligence, earning a PhD along the way.
That combination of operational experience and technical expertise is what sits behind MissionDuty.
What we believe
Service comes first
We exist to serve the fleet industry. We listen to the people doing the work and build around their real needs.
Expertise shapes everything
Our understanding comes from managing fleets ourselves. We combine that experience with expertise in AI and cyber security to solve practical problems.
People and safety matter
Administration should support your team's work. We automate repetitive tasks so people can spend more time supporting colleagues and keeping operations safe.
Accountability stays with you
MissionDuty automates the administration, not the accountability. Your operator licence, your responsibilities and your sign-off stay with you and your transport manager(s). Our agents do the chasing, checking and record-keeping, and flag what needs a human decision.
Innovation must earn its place
Technology should deliver a clear benefit. We focus on automation that saves time, reduces errors and helps customers make better decisions.
Reliable data builds trust
Accurate information underpins effective fleet management. We put data quality, clear reporting and useful analytics at the heart of our approach.
Keep it simple
Fleet operations are complex. Managing them should feel easier, with intuitive software, clear information and straightforward pricing.
Deliver fair value
Powerful fleet technology should be accessible. We help customers reduce the cost of running their fleets while keeping our own pricing affordable and transparent.
Powerful automation. Straightforward pricing.
£1 per vehicle, per month. Founding price, locked for three years, for our first 1,000 vehicles. Standard pricing applies after that.
Fleet management built around your industry, with intelligent AI agents designed to reduce administration and help your team achieve more.
Built by industry-leading fleet professionals. Powered by AI. Focused on people.